I build and ship integrations for a living. I own the platform integrations portfolio at Practifi — the Salesforce-native CRM for financial advisors — connecting our clients to the broader wealth-management technology ecosystem. Before product, I spent fifteen years as a developer and consultant, which is why I can still read the Apex, write the SOQL, and debug the OAuth flow myself.
My career is the career of someone who couldn't stay in one lane. I graduated from the Art Institutes in 2011 with a web design degree and went straight to an agency floor, writing HTML and CSS for the Target.com relaunch. Three years at Thomson Reuters, a contract at Ameriprise, a full-stack bootcamp at Prime Digital, a stint at Digital River — and somewhere in there I picked up Salesforce.
That's what shifted things. Working on nCino at U.S. Bank meant sitting next to product managers and actually seeing what the job was: translate messy reality into a roadmap, keep engineering unblocked, keep clients calm. I got good at it by being the person who could have both conversations — the one with the architect and the one with the VP. Two years at West Monroe sharpened the consulting side; three years at Practifi moved me from BA to growth consultant to platform engineer to PM.
On the side, I built ChoreStar — a gamified chore-tracking SaaS for families — as a solo founder using AI-assisted workflows with Claude and Cursor. Paying subscribers, real retention data, a product I actually use with my own kids.
Outcome-oriented roadmaps for enterprise SaaS — the kind that hold up in front of both the engineering team and the C-suite.
Designing how platforms talk to each other — authentication, data models, partner-ready environments, the lifecycle from intake to sign-off.
Tracking partner roadmaps, aligning release timelines, and keeping delivery approaches consistent across a portfolio of integrations.
Growth experiments, usage analytics, and retention data — picking the next bet based on what the numbers actually say.
A selection of the things I'm proud of — side projects that pay rent, Salesforce implementations that changed how banks lend, and the websites that trained me to ship.
A gamified chore-tracking SaaS for families. Built solo from zero to paying subscribers — market research, feature scoping, UX, full-stack development, launch, and growth. Behavioral incentives for kids, point systems, reward tracking, family dashboards. Shipped using AI-assisted workflows with Claude and Cursor.
Visit chorestar.appSalesforce Developer on the nCino implementation that modernized U.S. Bank's small-business lending. Ninety-plus percent heads-down coding — Apex, automation, data model work — plus the translation layer between bank employees and the nCino product team.
Customer-facing engagement layer on Salesforce Community Cloud — loan status, document requests, the lifecycle work that turned a back-office tool into a self-service experience for borrowers.
Contract front-end work across Ameriprise's public sites — HTML, CSS, JavaScript, and jQuery inside an agile workflow. Brand consistency across properties and the pages that carried the insurance line.
First gig out of school, on a team of contractors rebuilding Target.com. Where I learned what production velocity looks like — and picked up the mobile campaign work that followed.
Three years as a web developer at Thomson Reuters, writing the HTML, SASS, and JavaScript for complex legal-research applications. Lead front-end on the first iteration of the Business Law Center.
Essays from the ChoreStar blog — gamification, allowance systems, age-appropriate chores, and lessons from building a small SaaS as a solo founder.
A step-by-step guide to creating morning routines kids follow independently — with timers, progress tracking, and celebrations built in.
Most apps require an email to sign up. Here's how ChoreStar lets kids log in with just a family code and a 4-digit PIN.
Achievements, streaks, confetti, and progress bars aren't just fun — they tap into the same psychology that makes kids want to level up.
How to set up allowance tracking that teaches financial responsibility — from flat daily rates to per-chore rewards and weekly bonuses.
A practical guide to matching chores with your child's age — from simple self-care at 3 to full household responsibilities at 15.
See all posts on the ChoreStar blog →
The shortest version: three agencies, two big banks, a bootcamp, a consultancy, a product company, and a side business.
Own the partner product integrations portfolio — roadmap, prioritization, and the full lifecycle so clients can connect Practifi to the wealth-management stack.
Configured and troubleshot the Practifi CRM for the GTM team and ran a prioritized improvement roadmap for platform efficiency.
Designed and shipped growth experiments that lifted engagement 25%. Built production features in Lightning Web Components.
Side project turned SaaS. Built and launched with AI-assisted workflows; iterating on subscriber feedback, usage, and retention.
Scoping, requirements, and Salesforce configuration for client implementations.
Led Salesforce implementations for financial clients. 95% end-user adoption on delivered projects.
Business Loan Transformation team — Apex, nCino, automation. Heads-down engineering.
E-commerce portal development and maintenance for Digital River's professional services clients.
Site development across Ameriprise properties. Agile delivery, brand consistency, content updates at scale.
Front-end on complex web apps. Custom CSS systems, JS markup, daily standups with cross-team delivery.
Target.com relaunch and mobile campaigns. Boston Scientific CardioTeach iPad app visual design.
Always up to talk integrations, partner platforms, Salesforce product work, or indie SaaS. Fastest way to reach me is email.