I ship AI-assisted products and integration platforms.
Technical Product Manager at Practifi, the Salesforce-native CRM for financial advisors, where I own a portfolio of 13 partner integrations. Also the solo founder of ChoreStar (117+ users, built with LLM-assisted workflows). Before product I spent fifteen years as a developer and consultant, so I still read the Apex, write the SOQL, and debug the OAuth flow myself.
My career is the career of someone who couldn't stay in one lane. I graduated from the Art Institutes in 2011 with a web design degree and went straight to an agency floor, writing HTML and CSS for the Target.com relaunch. Three years at Thomson Reuters, a contract at Ameriprise, a full-stack bootcamp at Prime Digital, a stint at Digital River. Somewhere in there I picked up Salesforce.
That's what shifted things. Working on nCino at U.S. Bank meant sitting next to product managers and actually seeing what the job was: translate messy reality into a roadmap, keep engineering unblocked, keep clients calm. I got good at it by being the person who could have both conversations: the one with the architect and the one with the VP. Two years at West Monroe sharpened the consulting side; three years at Practifi moved me from BA to growth consultant to platform engineer to PM.
On the side, I built ChoreStar, a gamified chore-tracking SaaS for families, as a solo founder using LLM-assisted workflows with Claude, Codex, Cursor, and large language models across research, product thinking, development, and iteration. 117+ users, including paying subscribers, real retention data, a Product Hunt launch, and a product I actually use with my own kids.
Outcome-oriented roadmaps for enterprise SaaS that hold up in front of both the engineering team and the C-suite.
Designing how platforms talk to each other: authentication, data models, partner-ready environments, and the lifecycle from intake to sign-off.
Tracking partner roadmaps, aligning release timelines, and keeping delivery approaches consistent across a portfolio of integrations.
Growth experiments, usage analytics, and retention data. Picking the next bet based on what the numbers actually say.
Shipping real products with LLM-assisted workflows, from research and scoping through development, launch, and iteration. Proven solo with ChoreStar, and built for zero-to-one and AI-first product teams.
A selection of the things I'm proud of: side projects that pay rent, Salesforce implementations that changed how banks lend, and the websites that trained me to ship.
A gamified chore-tracking SaaS for families. Built solo from zero to 117+ users, including paying subscribers. Market research, feature scoping, UX, pricing, full-stack development, a Product Hunt launch, and growth. Behavioral incentives for kids, point systems, reward tracking, family dashboards. Shipped using LLM-assisted workflows with Claude, Codex, Cursor, and large language models.
Visit chorestar.appCurrent work: a centralized Integration Hub that gives clients one place to connect, configure, and monitor the integrations in Practifi's partner portfolio, plus custom ownership-structure modeling for UHNW households. Trust hierarchies, entity mapping, and percentage ownership across systems that each represent them differently, where the data has to be exactly right because advice depends on it.
Salesforce Developer on the nCino implementation that modernized U.S. Bank's small-business lending. Ninety-plus percent heads-down coding (Apex, automation, data model work) plus the translation layer between bank employees and the nCino product team.
Customer-facing engagement layer on Salesforce Community Cloud: loan status, document requests, and the lifecycle work that turned a back-office tool into a self-service experience for borrowers.
Contract front-end work across Ameriprise's public sites: HTML, CSS, JavaScript, and jQuery inside an agile workflow. Brand consistency across properties and the pages that carried the insurance line.
First gig out of school, on a team of contractors rebuilding Target.com. Where I learned what production velocity looks like, and picked up the mobile campaign work that followed.
Three years as a web developer at Thomson Reuters, writing the HTML, SASS, and JavaScript for complex legal-research applications. Lead front-end on the first iteration of the Business Law Center.
Essays from the ChoreStar blog: gamification, allowance systems, age-appropriate chores, and lessons from building a small SaaS as a solo founder.
A step-by-step guide to creating morning routines kids follow independently, with timers, progress tracking, and celebrations built in.
Most apps require an email to sign up. Here's how ChoreStar lets kids log in with just a family code and a 4-digit PIN.
Achievements, streaks, confetti, and progress bars aren't just fun. They tap into the same psychology that makes kids want to level up.
How to set up allowance tracking that teaches financial responsibility, from flat daily rates to per-chore rewards and weekly bonuses.
A practical guide to matching chores with your child's age, from simple self-care at 3 to full household responsibilities at 15.
See all posts on the ChoreStar blog →
The shortest version: three agencies, two big banks, a bootcamp, a consultancy, a product company, and a side business.
Own the partner integrations portfolio: 13 integrations, 4 built in-house. Roadmap, prioritization, and the full lifecycle so clients can connect Practifi to the wealth-management stack.
Configured and troubleshot the Practifi CRM for the GTM team and ran a prioritized improvement roadmap for platform efficiency.
Built the onboarding program that cut client delivery from 4–6 weeks to 1–2, and ran growth experiments that lifted engagement 25%. Shipped production features in Lightning Web Components.
Side project turned SaaS: 117+ users, including paying subscribers, with zero churn to date. Built and launched with Claude, Codex, Cursor, LLM-assisted workflows, and a Product Hunt launch; iterating on subscriber feedback, usage, and retention.
Scoping, requirements, and Salesforce configuration for client implementations.
Led Salesforce and nCino implementations for financial clients, translating product needs into requirements, configuration decisions, and delivery plans.
Business Loan Transformation team: Apex, nCino, automation. Heads-down engineering.
E-commerce portal development and maintenance for Digital River's professional services clients.
Site development across Ameriprise properties. Agile delivery, brand consistency, content updates at scale.
Front-end on complex web apps. Custom CSS systems, JS markup, daily standups with cross-team delivery.
Target.com relaunch and mobile campaigns. Boston Scientific CardioTeach iPad app visual design.
I work at the intersection of AI-native building, platform integrations, Salesforce, fintech SaaS, and API products. Always glad to compare notes on technical PM, integrations PM, platform PM, and AI-first product work.
Recruiters and hiring managers usually find me where product strategy meets hands-on technical fluency: roadmap ownership, partner intake, OAuth and API workflows, Salesforce and nCino delivery, LLM-assisted product development, data-model decisions, release sign-off, and cross-functional delivery. Based in Minneapolis; remote and hybrid both work.
Recruiters, hiring managers, or anyone building something interesting: the fastest paths are email or LinkedIn. Glad to talk integrations, partner platforms, Salesforce product work, or indie SaaS.